June 15, 2026
Welcome to The Impact Brief — a new monthly publication from C2Auctions with practical ideas, timely insights, and real-world inspiration to help you build stronger, smarter fundraising events.
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Before you dive into décor, menu, venue flow, or even auction item solicitations, build a clear revenue strategy and set achievable goals.
Tip of the Month
Start with the revenue, not the room.
Most importantly, allocate your planning time according to expected revenue.
Once you know the real revenue drivers, you can align your time, staffing, volunteer energy, and program flow around what matters most. That’s how events become more profitable and less overwhelming.
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Event Spotlight
Food & Friends Chef’s Best
Congratulations to our incredible partners at Food & Friends on another outstanding Chef’s Best celebration! Bringing together the 33 of the region’s top culinary talents and more than 800 generous supporters, the evening showcased the power of community, compassion, and exceptional event experiences—all in support of providing medically-tailored meals and nutrition services to neighbors living with serious illnesses.
We are grateful to have been part of such a meaningful evening and proud to support an organization whose mission changes lives every single day. Bravo to the entire Food & Friends team and everyone who helped make this year’s event a success!
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Resource Corner
From Planning to Proceeds: Raise More, Stress Less
Looking for a practical guide to help you grow, renew, or rethink your organization’s fundraising event? Our book, From Planning to Proceeds: Raise More, Stress Less, offers a clear framework for building more strategic, sustainable, and profitable events — from sponsorships and silent auctions to Fund-a-Need and guest experience.
Order your copy here.
Check Us Out
Watch the recording of our recent webinar “From Annual Event to Anticipated Experience: Building a Signature Fundraiser”, hosted by Dawn Lego of Auction Packages.
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C2 News
Save the Date: Virtual Q&A with Chris and Livia
C2Auctions is continuing to expand our training and strategy offerings for advancement teams, event professionals, board members, and volunteers.
Join us on July 28, 2026, at 1:00 p.m. ET for a practical, interactive conversation with Chris and Livia. We’ll start with a quick strategy spotlight, then open the floor for your questions about fundraising event planning. Stay tuned for additional details and a sign-up form.
Questions? Email Livia at Livia@c2auctions.net.
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Thank you for reading The Impact Brief. We hope you’ll join us each month for practical ideas, inspiring stories, and actionable strategies to help create stronger fundraising events and greater mission impact.
Until next time,
The C2Auctions Team
Helping you raise more, stress less, and align effort with impact.
c2auctions.net
